Professional
Recent Projects:
GIS Analysis - Canopy and building overlap in Santa Cruz City wildfire risk areas:
Analyzed canopy and building overlap in fire hazard zones in local responsibility areas of the city of Santa Cruz to identity spatial patterns in canopy cover percentages. Created while studying as a GIS student at Cabrillo College. Methods and Data Attribution in attached report.
MSc Dissertation: 21st century environmental worldviews - a literature review guided by Karl Jaspers’ psychology of 1919
Written for the MSc program in Social and Public Communication at the London School of Economics and Political Science - Awarded Robert Farr Award for best MSc Dissertation
Academic
MSc: Social and Public Communication - Distinction - Department of Psychological and Behavioral Science - London School of Economics and Political Science 2023 - 2024
Recipient of Robert Farr Award for best MSc dissertation, and participant in MACAS Research Group. View Dissertation
LSE Summer School Student Ambassador and Academic Director’s Scholarship Recipient for the field of Technology, Media & Society: June - August 2023
BA: Film and Digital Media - Honors - University of California Santa Cruz 2018 - 2021
IB: International Baccalaureate and German Abitur - Honors - Munich International School, Germany 2016 -2018
Positions
Independent Research Consultant: Environmental Communications. Clients incl. Ocean Conservancy: Fall 2022
Digital Marketing Consultant: Past Clients: Cruz Foam, Enterprise Development Group, Innovation Within
Royal Dutch Gazelle - Digital Marketing and Project Manager June 2021 - August 2022
Digital marketing operations and project management lead for US/North America Territory for international bicycle brand
Santa Cruz Works - Digital Operations and Program Manager July 2019 - May 2021
Managed digital operations and analytics, grant projects, and campaigns to support the startup community with networking events, training, and partnerships. Co-hosted events. Managed staff. Authored 20+ articles
CruzFoam - Business Development and Marketing Intern July 2019
SnowBrains - Writer December 2018 - January 2020
Reported on and authored 30+ articleson outdoor industry, travel, weather, and ski news
BVS / IBS Austria - Research and Development Intern June 2016
Conducted market analysis of geospatial software solutions for flood risk and environmental hazard modeling. Assisted fire-and hail materials certification, translation for lightning risk, and general lab administration
Notable Projects
Ride Out the Wave - Santa Cruz Works April - June 2020
Helped contribute 400k+ dollars of relief funding to Santa Cruz small businesses in response to the COVID-19 “shelter-in-place” order of April 2020.
“Adrian was an integral part of our "Ride Out the Wave" program that raised half a million dollars for Santa Cruz businesses in the early days of COVID-related economic assistance. We had to think quickly and pivot often, so Adrian's ability to deal with ambiguity and focus on simple solutions to complex problems proved invaluable. As expected when taking a "perfect is the enemy of good enough" approach, we made a lot of people happy while also making just a few folks quite unhappy. Adrian helped us triage the latter with both care and empathy. Those efforts ensured the overall success story of this community-based program at large.” - Rex Harris, former Product Manager at Amazon
Santa Cruz Startup and Tech Community Development - 2020